In their position paper, The American Society of Clinical Oncology (ASCO) issued a call to action to limit alcohol in an effort to prevent certain cancers.

Alcohol is classified as a carcinogen by the International Agency for Cancer Research.

“Dr. Noelle LoConte, a member of ASCO’s prevention committee who is the lead author of the position paper, told Reuters Health that “pink washing,” or exploiting the color pink to show a commitment to finding a cure for breast cancer leads people to buy pink bottles of liquor during breast cancer awareness month. They think they’re helping to fight breast cancer, but nothing could be farther from the truth, she said.”

Read the full article here.